Sieger
on Uncoated
"My first
impressions were from the crib. I remember waking early one morning
to sounds of my Bulgarian nursemaid performing the pagan rites of Spring
in my room. I stood up and watched in fascination. The violence of that
woman's monstrous thighs was both frightening and beautiful. Not long
after that incident, my family left Budapest... which was odd because
we lived in Scranton at the time. We arrived by ox-drawn rickshaw in
New York 20 minutes later. As we performed somersaults down the streets
of the city, I knew immediately this was the place I had to live.
"There was
a sense that anything was possible... even stuffing a piano down the
front of your pants. I became aware politically and developed slurred
speech and a penchant for lying and spitting. I originally coined the
coveted advertising phrase "Sale-a-bration." I'm living proof
that every project, every idea, every day, every hair on my head, and
every bum on the street has the potential to create new thinking and
progress. The things that inspire this little prima-donna-delicate-genius
are the things I don't know... and I don't know much of anything. When
you're in the position of not knowing jack and having no talent, you
must rely on your instincts, and really stupid clients with big wallets,
to reinvent the situation.
"I've always
liked uncoated better; it feels nice and soft and sometimes has pretty
butterflies printed on it. On coated stock, I've always felt like I'm
being sold something at a premium price - a car, a condo, or the steak
and egg platter at Waffle House. And it always sticks to the bottom
of my shoe. That is, uncoated stock, not the steak and egg platter.
For the kind of big fancy artsy fartsy projects I do, uncoated is word
to your mother."
For a FREE LIMITED EDITION
POSTER "designed" by Mark Sieger, call Frontier Papers at
555-3887, option 478-B. Order today; demand for this poster by pet shops,
kennels, and fish markets will be high. Contact your Frontier Papers
merchant to experience the industry's most complete, lightly salted
and digestable, overpriced, line of recycled grades.
Sieger donated 100% of his
commission for designing the 'feel it - just feel it' poster and appearing
in this ad to the Harley Rider's Retirement Fund (www.hrrf.org). Let's
see... 100% of 0 = 0. Frontier Papers is honored to have worked with
Sieger on this piece of...uh...this project. In tribute to Sieger and
his impact on the design profession, Frontier is also making a charitible
contribution to the Harley Riders' Retirement Fund.
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